Bird brings e-Bike to the UK to meet growing personal e-Mobility demand

Bird Global, Inc., a leader in environmentally friendly electric transportation, announced availability of its custom designed and engineered e-bike, the Bird Bike throughout the UK. The Bird Bike is now available through its exclusive launch-partner, the UK’s largest cycling retailer Halfords via birdbike.co.uk.

Bird Bike was designed by Bird’s in-house team of aerospace, automotive, and micromobility engineers for a smooth and powerful ride. Its best-in-class safety features include a 250w Bafang rear hub motor, up to 25km/h speed assist, up to 100km range, 7-speed Shimano drivetrain for extra power on tough UK inclines, integrated LED lights, and a backlit handlebar dash display. Available in three colors, Stealth Black, Gravity Grey and Starling Blue, the Bird Bike also connects via Bluetooth to the Bird app for added security alarm and battery controls.

The arrival of Bird Bike taps into a zeitgeist moment for e-bikes in the UK, with over 2.4 million online searches for ‘Electric Bike’ carried out last year and nearly 40% of UK residents saying they would cycle significantly more if they had one. E-bike demand continues to soar, with the total number of e-bikes in circulation expected to reach 300 million worldwide by 2023, a 50% increase over 20191.

“The UK is investing heavily in its cycling infrastructure and people are now looking to micro-electric vehicles to replace their petrol-powered trips. The Bird Bike not only offers both new and experienced cyclists the thrill of the ride, but also the safety and technology synonymous with our brand,” says Brian Buccella, Senior Vice President, Government Partnerships and Consumer Products at Bird. “We are incredibly proud to partner with Halfords to launch Bird Bike in the UK. Their dedication to electric transportation and delivering high quality service, both instore and online, aligns perfectly with our values at Bird.”

Priced at $2,200, Bird Bike comes in two models: the step-over ‘A-Frame’, is available now, and the step-through ‘V-Frame’, set to follow this summer. Orders can be made via the Halfords website and in-store teams will assemble the bike ready for collection.

"We are thrilled to be the exclusive launch partner for the Bird Bike in the UK, which will be available online at Halfords,” says Rebecca Blewitt, buyer for electric bikes at Halfords. “The new bike is such an innovative design and we can't wait for our customers to get their hands on one!"