Ford Maverick is the most sought-after car of 2023

As we’ve entered 2023, the motoring world is gearing up for another exciting year. So, which car brands and models are the most in-demand this year? The experts at FINN have delved into Google search data to reveal the most popular cars of the year!

                                                      

Ford Maverick is the most sought-after car of 2023 with a whopping 12.3 million searches over the last year! The recent winner of Motor1’s Best Value Star Award, the Ford Maverick is one of the cheapest models in America with a current value of just $21,490. The Maverick also offers a 54.4-inch bed, classic interior, and a hybrid model alternative which gets you up to 37 miles per gallon combined.

The Kia Telluride is the second most sought-after car of 2023 with 9.78 million Google searches of the motor in the last twelve months. Another award-winning model, the new 2023 model offers updated styling, new wheel designs, fresh paint, and new interior colors.

Another Ford model finishes the top three, with the Ford Bronco gaining more than 9.75 million Google searches. Awarded the Drive’s best SUV, the Ford Bronco is one of the most versatile vehicles on the market today with different variations. The latest rendition of the Ford Bronco looks sleeker than ever, incorporating vintage design elements from the larger Bronco.

                                                         

Toyota is set to be the most popular car brand of 2023, with the Japanese brand having over 57 million searches in the last twelve months. Toyota produces around 10 million vehicles per year and judging by its popularity, 2023 will be no exception.

Another Japanese brand features in the top three, with Honda taking second place with 32.4 million searches for the brand in the last year. Honda recently announced it would create EVs in a joint venture with Sony, which could be the reason for the brand’s popularity being set to soar in 2023.

An American brand completes our top three with Ford having 28.5 million searches. Recognized as one of the world’s leading car manufacturers, Ford reported huge financial success back in 2021, with a revenue of over $136 billion!