Genesis USA
Genesis announced the GV60, the brand’s first model powered by dedicated EV platform, won the Red Dot Award: Product Design 2022 in the cars and motorcycles category.
Red Dot, established in 1955 and organized every year by Design Zentrum Nordrhein Westfalen in Germany, is among the world’s most renowned design competitions alongside iF and IDEA. Each year, Red Dot awards are bestowed in three disciplines: product design, brands and communication design, and design concept.
The Genesis GV60 embodies the brand’s vision for electrification and its design philosophy of Athletic Elegance with the signature Two Lines. The Two-Lines headlamps perfectly complement the car’s refined yet voluminous body, with the clamshell hood adding sleekness. The body surfacing is seamless and minimalistic, yet the sculpted curves and wide stance give the vehicle a muscular look. The coupé silhouette, streamlined from the hood to the spoiler, solidifies a more athletic profile with a short overhang and a long wheelbase measuring 2,900 millimeters.
The spacious and comfortable interior exemplifies Genesis’ design ethos, called the Beauty of White Space, and innovative technologies reinforce the vehicle’s allure. The Crystal Sphere is one of its most compelling design elements — not only is it aesthetically beautiful, but it also helps the driver bond with the car by creating an atmosphere of futuristic mobility. When the GV60 is turned off, the Crystal Sphere activates the mood lights. When it’s ready to drive, the sphere rotates and the Shift-By-Wire (SBW) system appears.