
Nothing is disposable
Wooden crates and pallets were once deemed disposable. Yet during her packaging career at BMW, Bianca Hurley worked on programs to refurbish wooden products by replacing nails and heat-treating the boards again. BMW’s costs fell, generating a strong return on investment (ROI) with its repair dollars.
Plastics and
“Metal is easy to manipulate and iterate on the fly,” Andrew Hurley says. “A lot of metal racking systems are constant prototypes. Once you’ve made a rack, it’s not done. You can get data and then iterate.”

Packaging design
At Package InSight, the Hurleys are using eye tracking to monitor how shoppers and line associates handle packaging – evaluating how quickly parts and packages are picked, ergonomic performance, and biometric data. If associates are performing an excessive amount of bending, back injuries could occur. The solution could be as simple as adjusting the height of a racking and rolling dunnage system, but designers need data to make the right decisions.
“At BMW, things that aren’t ergonomic won’t get approved,” Bianca Hurley explains. To avoid worker injury, packaging designs must avoid requiring repetitive movements such as loading and unloading of steel racks. Better ergonomics can ease the difficulty of some jobs, increase efficiency, reduce labor costs, and improve quality.
Andrew Hurley adds, “By combining data such as eye movements with facial coding, we have a better understanding of how and why associates make decisions within their environment.”
Collapsible packaging
“If you’re going to ship (a container) back empty, you want it to nest or collapse,” Andrew Hurley says. As Bianca Hurley relates from her experience at BMW, some cardboard boxes that are stapled to pallets can be difficult to collapse and expensive to discard. In the future, manufacturers will likely avoid difficult-to-collapse product packages to reduce labor costs.

Advancing technology
Andrew Hurley says he expects future packaging and assembly systems to be designed in virtual, digital environments to optimize space and throughput.
“By building it all in virtual reality, you could train people to operate it before it exists and before you install it,” Andrew Hurley explains.
Augmented reality (AR), a technology that superimposes a computer-generated image on a user’s view of the real-world, could supply information to workers using special glasses or computer tablets. Bianca Hurley says AR would have been extremely helpful during her time at BMW.
Incoming parts for a car must be packaged, ordered, and sequenced so they could arrive at the assembly line just in time (JIT). A virtual assistant like an AI
Traceability
At BMW, parts are shipped from a warehouse in Germany to South Carolina. Some containers are damaged, but more
Hold-True
www.hold-true.com
Package InSight
www.packageinsight.com
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